Our second time around for Zoe started with a WordPress template to accelerate delivery, and present a design scheme that users could expect. People pay attention to patterns, in fact we seek them out. When we come to a site that breaks these patterns it does one of two things. It either intrigues us, or frustrates us. With some front end tweaking, a mix of layout and programming we delivered an exciting site that pays off well, and was fun to do.
It can’t be overstated that there is a lot of value in standardization. Templates with predictable designs will always have their place on the web. In fact, they may be the best possible solution for individuals and small businesses to share their brand with the world. That said, templates have become a commodity, a lot of websites are starting to become homogeneous. If you want to stand out, forget the templates, hire a professional to create pages that truly connect with consumers. In trying something new, you may make mistakes along the way, but hat’s how you keep pushing it forward.
Skills will get you in the door, but the long-term customer relationships on which a consultant depends are built on one thing only: Trust.
Our attempt here was to deliver a design that approached the problem with an interesting twist.
To bring the brand position to life, posters and T-shirts were designed for the launch-weekend of the house E2 Studio designed and is building in Toronto. The media event saw almost 3000 people attending over 4 days and was covered by CityTv, The Toronto Star, and HGTV.
I got the call to design a website. Through our conversations, it was clear that our first job was to go through a positioning exercise. To create a clear brand narrative that reflected the studio’s culture, offerings, and approach across all the their messaging and communications.
IHYW! Art Futures offers forward-thinking collectors an opportunity to invest in the creation of a unique editioned artwork. Profits go to charities that enable Toronto’s youth to make art. I designed the logo and integrated the key elements into Facebook and Twitter.
Recruiting is tough. Especially in the shark-tank, feeding frenzy of Toronto’s real estate market. Bosley’s recruiting brochure offers a peek into its local operations, and the opportunities for its agents to round out their careers.
This is our second project for Zareinu who thought to trust us with the development for this years Fashion Show creative. Creative included, logo, and all print collateral pieces.
This not-for-profit group provides individualized therapies and special education to children with a wide range of physical and developmental challenges from birth to 21 years.
The proposed creative is for the Our Kids Campaign, an annual fundraising effort for this Toronto-based educational centre. Proposed creative included, folder, folder inserts, and website.
Logo and stationary design for a media consultant, expert in internal changes to business processes, systems integration, and organizational change management.
Another WordPress site, complete with custom skins.
OK, its not a new hospital wing or a cure for cancer, however, by giving away a little time and inspiration I made a difference in my community.