Photo Art Direction
Muskoka Tourism needed to promote the region as a year-round destination, and that the area is unique and special. Muskoka is Magic!
We produced a Winter and Summer brochure with an overview of Muskoka’s beauty and natural setting simultaneously featuring specific retail product and value-priced getaway packages.
The message was complex and multi-pronged, pointing to a glossy magazine style solution delivering high impact imagery and specific retail offerings to highlight the partners and close the sale.