Our second time around for Zoe started with a WordPress template and a design scheme that was predictable. People pay attention to patterns, in fact we seek them out. When we come to a site that breaks these patterns it does one of two things. It either intrigues us, or frustrates us. With some front end tweaking we delivered a site that pays off well, and was fun to do.
I create advertising and design materials. Most of all, my job is about trying. Trying to make work that's focused, friendly, strategic, and effective…