Given our success on the brochure, McRae wanted a site that looked great and be persuasive at promoting McRae’s expertise in large format printing, engineering, sewing, fabrication and lighting capabilities. Built on WordPress, we took a streamlined and responsive approach to the site focusing on McRae’s products and services.
I create advertising and design materials. Most of all, my job is about trying. Trying to make work that's focused, friendly, strategic, and effective…