Given our success on the brochure, McRae wanted a site that looked great and be persuasive at promoting McRae’s expertise in large format printing, engineering, sewing, fabrication and lighting capabilities. Built on WordPress, we took a streamlined and responsive approach to the site focusing on McRae’s products and services.

A logo is a brand’s most fundamental design element and reflective of the spirit of McRae’s products and services. This one simple straightforward element was the inspiration for delivering a bold brand statement.

Our second time around for Zoe started with a WordPress template and a design scheme that was predictable. People pay attention to patterns, in fact we seek them out. When we come to a site that breaks these patterns it does one of two things. It either intrigues us, or frustrates us. With some front end tweaking we delivered a site that pays off well, and was fun to do.

It can’t be overstated that there is a lot of value in standardization. Templates with predictable designs will always have their place on the web. In fact, they may be the best possible solution for individuals and small businesses to share their brand with the world. That said, templates have become a commodity, a lot of websites are starting to become homogeneous. If you want to stand out, forget the templates, try something new, you may make mistakes along the way, but that’s how you keep pushing it forward.

Skills will get you in the door, but the long-term customer relationships on which a consultant depends are built on one thing only: Trust.
Our attempt here was to deliver a design that approached the problem with an interesting twist.

We brought the E2 Studio brand position to life with posters and T-shirts for the launch-weekend of an E2 Studio designed home. The event was staged over 4 days, saw almost 3000 people attend, and was covered by CityTv, The Toronto Star, and HGTV.

I got the call to design a website. Through our conversations, it was clear that our first job was to go through a positioning exercise.  To create a clear brand narrative that reflected the studio’s culture, offerings, and approach across all the their messaging and communications.

IHYW! Art Futures offers forward-thinking collectors an opportunity to invest in the creation of a unique editioned artwork. Profits go to charities that enable Toronto’s youth to make art. I designed the logo and integrated the key elements into Facebook and Twitter.

Recruiting is tough. Especially in the shark-tank, feeding frenzy of Toronto’s real estate market. Bosley’s recruiting brochure offers a peek into its local operations, and the opportunities for its agents to round out their careers.

This is our second project for Zareinu who thought to trust us with the development for this years Fashion Show creative. Creative included, logo, and all print collateral pieces.

This not-for-profit group provides individualized therapies and special education to children with a wide range of physical and developmental challenges from birth to 21 years.
The proposed creative is for the Our Kids Campaign, an annual fundraising effort for this Toronto-based educational centre. Proposed creative included, folder, folder inserts, and website.

OK, its not a new hospital wing or a cure for cancer, however, by giving away a little time and inspiration I made a difference in my community.